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Enjoy International Car-buying Experience in Chongqing

2014-04-16
         On March 24, streams of crowds poured into the Chang'an Automobile’s Fengshang 4S Store. The Overseas Top Sales Consultant Team of Chang’an Automobile with members from Chile, Peru, Costa Rica and Paraguay attracted close attention from interested customers. Six foreign sales consultants in suits, with different hair colors and speaking fluent foreign languages not only brought Chongqing customers an international-style experience of purchasing cars “overseas”, but also communicated with Chinese sales consultants on differences of automobile markets and consumption between China and other countries, so as to help further development of overseas business of Chang’an Automobile. Excellent performance of overseas marketing teams contributes to a new record of business revenueOn March 24, streams of crowds poured into the Chang'an Automobile’s Fengshang 4S Store. The Overseas Top Sales Consultant Team of Chang’an Automobile with members from Chile, Peru, Costa Rica and Paraguay attracted close attention from interested customers. Six foreign sales consultants in suits, with different hair colors and speaking fluent foreign languages not only brought Chongqing customers an international-style experience of purchasing cars “overseas”, but also communicated with Chinese sales consultants on differences of automobile markets and consumption between China and other countries, so as to help further development of overseas business of Chang’an Automobile. Excellent performance of overseas marketing teams contributes to a new record of business revenue

       “As overseas sales consultants at the frontline, they are promoters of international business of Chang’an Automobile and ambassadors of brand culture; they transmit the brand concept and our first-rate service to overseas areas.” The six sales consultants coming to Chongqing and having face-to-face communication with customers all obtained excellent sales performance last year, and ranked top in the local markets of Chile, Peru, Costa Rica and Paraguay in terms of trading volume. They represent the advanced level of marketing and service of Chang’an Automobile.

           With support of overseas distributors and sales consultants, Chang’an Automobile made great efforts to expand its overseas market, so the development of its overseas business has been speeding up gradually. In 2013, the sales volume of Chang’an’s self-developed cars exceeded 400,000, with a year-on-year growth of 77.38%, making it the enterprise with the fastest growth in China’s self-owned brand automobile market. The sales volume of subcompact cars continued to increase and achieved a sales volume of 600,000, which promoted rapid increase in production performance and public praise, and laid a foundation for the development of overseas business. The overseas sales in 2013 increased by 136% [11] on a year-on-year basis. In 2014, when the accumulated sales volume of Chang’an self-owned brand vehicles is about to break through 10 million, overseas business will keep expanding. Four types of vehicles such as brand new midsize SUV: CS75, the most beautiful two-box vehicle: EADO XT, city cross CX20 and brand new SMPV EULOVE, will be released into overseas market all year round. The sales target is 40,000 yearly. Based on the promising overseas sales market, it is expected to achieve an overseas sales volume of 400,000 vehicles by 2020. “One to one” introduction provides experiences of differences between purchasing cars in China and overseas What aspects are foreigners more concerned about when purchasing cars? Are Chang’an vehicles popular in foreign countries? Enjoying “one to one” service provided by overseas sales consultants in the home country of the customers was the first time for most Chongqing consumers who came to the scene. Facing the overseas sales consultants who can only be seen at large auto show and international occasions, customers did not just pay attention to issues like product prices and configurations when choosing a car, but were more concerned about the requests and consumption habits of overseas auto consumers, which contrasted with the car-buying experience in China, giving a redefined reference for buying a car


Besides the customers who had a different experience of car purchasing, the Chinese sales consultants on the spot carried out in-depth communication and exchange with overseas top sales consultants of Changan Automobile. How can I improve sales performance to become a top consultant? How can we analyze the car purchasing habits of Chinese customers? How is the public praise of Changan vehicles among overseas consumers? These questions became hot topics discussed by Chinese sales consultants and overseas sales consultants. The car purchasing experience with Chinese and foreign sales consultants, as well as communication and exchange between them formed a unique scene at the Changan 4S store.

Top sales consultants won the honor with their enthusiasm and sweat, and have contributed to the overseas business success and brand culture communication of Changan Automobile. Under the background of internationalization at an increasingly accelerated pace, Changan Automobile will create a better life for customers inChina and abroad by offering better products and services.

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